777mm Privacy Policy

This Privacy Policy ("Policy") is issued by 777mm ("777mm", "we", "us", "our") and applies to all personal data processed in connection with your use of the 777mm platform available at 777mm.bid, including the website, all gaming and betting services, promotional programmes, customer support interactions, and payment processing facilities.

777mm is committed to protecting the privacy and security of its users — including the hundreds of thousands of Pakistani players who trust our platform with their personal information and their PKR balances. This Policy has been written to be as clear and accessible as possible while meeting the rigorous standards required by our international gaming license obligations.

By registering for a 777mm account or by continuing to use the 777mm platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data in accordance with its terms. If you do not agree with any part of this Policy, you must not use the 777mm platform.

2.1  For the purposes of this Privacy Policy, 777mm operates as the data controller in respect of personal data collected through the 777mm platform. As data controller, 777mm determines the purposes for which and the means by which personal data is processed.

2.2  777mm processes personal data in the ordinary course of operating a licensed online gaming platform, which necessarily involves collecting identification information, payment data, gaming activity records, and communications data as described further in this Policy.

2.3  Where 777mm engages third-party service providers to process personal data on its behalf — including payment processors, KYC verification service providers, and cloud infrastructure providers — those third parties act as data processors under agreements that require them to process personal data only on 777mm's instructions and in accordance with applicable data protection standards.

3.1  777mm collects personal data from and about you through several means, including data you provide directly during registration and use of the platform, data collected automatically through your device and browsing activity, and data obtained from third parties in connection with KYC verification and payment processing.

3.2  The categories of personal data collected by 777mm are set out in the following table:

3.3  777mm does not collect or process special categories of sensitive personal data (such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data for identification purposes) except where expressly required under applicable law or where you have provided such information voluntarily in the context of a responsible gaming or self-exclusion request.

4.1  777mm processes your personal data for the following purposes:

• Account Registration and Management — To create, maintain, and administer your 777mm account, verify your identity and age (21+), and provide access to the platform's gaming and betting services.
• Payment Processing — To process deposits and withdrawals in PKR via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank, verify payment source, and maintain accurate financial records in compliance with our licensing and AML obligations.
• KYC and Compliance — To verify your identity and age, comply with Know Your Customer requirements, fulfil anti-money laundering obligations, and respond to requests from regulatory and law enforcement authorities where required by law.
• Gaming Operations — To operate and deliver the cricket betting, live casino, slot, sports betting, and Tower game services to your account, record and display your gaming history, and calculate and credit winnings.
• Fraud Prevention and Security — To detect and prevent fraudulent activity, identify and investigate prohibited conduct, protect the integrity of the 777mm platform, and safeguard the interests of all registered users.
• Customer Support — To respond to your queries, resolve complaints, and communicate with you about your account, including in relation to deposits, withdrawals, bonuses, and responsible gaming matters.
• Responsible Gaming — To administer self-exclusion requests, deposit limits, loss limits, and session reminders, and to identify behavioural patterns that may indicate problem gaming activity requiring intervention.
• Platform Improvement — To analyse platform usage patterns, identify technical issues, and improve the 777mm user experience for Pakistani players across all device types and network conditions.
• Legal Obligations — To comply with applicable legal, regulatory, and licensing requirements and to maintain records required by our international gaming authorisation.

5.1  777mm processes personal data on the following legal bases:

5.2  Where 777mm relies on your consent as the legal basis for processing, you have the right to withdraw that consent at any time without affecting the lawfulness of processing that occurred prior to withdrawal.

6.1  777mm does not sell, rent, or trade personal data to third parties for their own marketing or commercial purposes. This is an absolute commitment — not a conditional statement.

6.2  777mm may share your personal data with the following categories of recipients, strictly for the purposes described:

• Payment Processors — JazzCash, EasyPaisa, and banking partners (HBL, UBL, Meezan) as required to process your PKR deposits and withdrawals.
• KYC Service Providers — Certified identity verification partners who verify your CNIC and photograph against official databases for age and identity confirmation.
• Cloud Infrastructure Providers — Hosting, database, and security service providers who process data on 777mm's behalf under strict data processing agreements.
• Gaming Technology Partners — Game providers and live studio operators whose software and services are accessed through the 777mm platform, to the extent required for game delivery and certification.
• Regulatory Authorities — The gaming regulatory authority under which 777mm holds its international license, as required for compliance reporting, licensing obligations, and dispute resolution.
• Law Enforcement and Financial Intelligence Units — Where required by applicable law, court order, or at the direction of a competent authority, including in connection with anti-money laundering reporting obligations.

7.1  As 777mm operates under an international gaming license and uses cloud-based infrastructure and technology partners located in various jurisdictions, your personal data may be transferred to, stored in, or processed in countries outside of Pakistan.

7.2  Where personal data is transferred internationally, 777mm takes appropriate measures to ensure that such transfers are conducted under contractual arrangements that impose data protection obligations on the recipient equivalent to the protections described in this Policy.

7.3  By using the 777mm platform, you acknowledge and consent to the international transfer of your personal data as described in this Section, subject always to the protections described in this Policy.

8.1  777mm retains personal data for as long as is necessary for the purposes for which it was collected, subject to any longer retention periods required by applicable law or our licensing obligations.

8.2  The following general retention periods apply:

• Account and Identity Data — Retained for the duration of your active 777mm account plus a minimum of five (5) years following account closure, in compliance with AML record-keeping requirements.
• Financial and Transaction Data — Retained for a minimum of five (5) years from the date of the relevant transaction, in compliance with financial record-keeping and AML obligations.
• KYC Documentation — Retained for a minimum of five (5) years from the date of verification or account closure, whichever is later.
• Gaming Activity Records — Retained for a minimum of three (3) years from the date of the relevant gaming session.
• Customer Support Records — Retained for a minimum of two (2) years from the date of the last interaction.
• Cookie and Technical Data — Session cookies expire when you close your browser. Persistent analytics cookies are retained for a maximum of 12 months from the date of last activity.

8.3  Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be associated with any individual user.

9.1  777mm implements a layered, enterprise-grade security infrastructure to protect your personal data from unauthorised access, disclosure, alteration, or destruction. Our security measures include:

• 256-bit SSL (Transport Layer Security) encryption for all data transmitted between your device and the 777mm platform.
• Bcrypt password hashing with salt — ensuring that even in the event of a data breach, your password is not accessible in readable form.
• Two-factor authentication (OTP via Pakistani mobile number) for account login and sensitive account actions.
• IP-based anomaly detection and login location alerts to identify and flag suspicious access patterns.
• Automated session timeout for inactive sessions, protecting your account if your device is left unattended.
• Segregation of sensitive personal data (KYC documents, payment credentials) in access-controlled storage with limited internal access rights.
• Regular independent security audits and penetration testing of the 777mm platform infrastructure.
• 24/7 automated monitoring for security anomalies and data access irregularities.

10.1  The 777mm platform uses cookies and similar tracking technologies to operate core platform functions, maintain your login session, remember your preferences, and analyse how the platform is used by Pakistani players across different device types and network conditions.

10.2  The following categories of cookies are used by 777mm:

10.3  You may control the use of non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the 777mm platform. 777mm does not use third-party advertising cookies or tracking pixels for retargeted advertising purposes.

11.1  As a user of the 777mm platform, you have the following rights in respect of your personal data. These rights may be subject to certain limitations and exemptions under applicable law, particularly in relation to our AML and regulatory compliance obligations:

11.2  To exercise any of the above rights, please contact 777mm's support team using the contact details provided in Section 14. 777mm will respond to all verified data rights requests within 30 calendar days. In complex cases, this period may be extended by a further 60 days with notice.

12.1  The 777mm platform is strictly intended for use by adults aged 21 and above. 21+ 777mm does not knowingly collect or process personal data from individuals under the age of 21.

12.2  777mm uses CNIC-based age verification procedures to enforce its age restriction policy. Where 777mm discovers or reasonably suspects that it has collected personal data from a user under the age of 21, the relevant account will be immediately suspended and all personal data associated with the account will be deleted (to the extent not required to be retained under applicable legal obligations), and any deposited funds returned to the originating payment method.

12.3  If you are a parent or guardian and believe that a minor under your care has registered on the 777mm platform, please contact our support team immediately using the contact details in Section 14. 777mm will investigate and take appropriate action as a matter of priority.

13.1  777mm reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or our licensing obligations. When material changes are made, 777mm will publish an updated version of this Policy on the 777mm platform and update the "Effective Date" at the top of the document.

13.2  Your continued use of the 777mm platform following publication of an updated Privacy Policy constitutes your acknowledgement of the updated Policy. Where changes significantly affect your rights, 777mm will notify registered users via their registered Pakistani mobile number or email address before the changes take effect.

13.3  We recommend that you review this Policy periodically. The most current version is always available at 777mm.bid/privacy-policy.

14.1  If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have concerns about how 777mm handles your personal information, please contact our support team using the following details:

14.2  For data rights requests (access, erasure, rectification), please include your registered 777mm username and mobile number in your request to allow us to verify your identity before processing. 777mm may request additional verification before fulfilling sensitive data requests.

14.3  Complaints. If you are not satisfied with 777mm's response to a privacy concern, you may escalate your complaint to the relevant data protection authority in your jurisdiction, or to the gaming regulatory authority under which 777mm holds its international gaming license. Details of the applicable regulatory authority are available upon request from our support team.

This Privacy Policy was last updated on 1 January 2026. Document version 1.4. 777mm reserves all rights in relation to this Policy. This Policy does not create any rights additional to those provided by applicable law.